Top 5 Mistakes to Avoid for Pinterest Success

Welcome to the world of Pinterest - the land of never-ending inspiration, beautiful images, and endless possibilities! As a new business owner, it's no surprise that you're eager to jump on board and start using Pinterest to drive traffic to your website, promote your products, and reach a wider audience.

However, before you dive in headfirst, it's important to know that there are some common mistakes many people make that can seriously hinder their Pinterest success.

Here are the top 5 mistakes to avoid for Pinterest success, so that you can get the most out of this incredible platform.

Mistake #1:

One URL per Pin per Board per Day It's easy to fall into this trap - after all, you want to make sure your content is getting seen, right? However, Pinterest's algorithm actually penalizes accounts that spam the platform with the same pins, so avoid pinning the same URL to the same board more than once per day. Instead, mix it up by creating fresh pins with different images, titles, and descriptions that link to the same URL.

Mistake #2:

DO NOT Pin to Your Homepage While it might seem like a good idea to pin your homepage to all your boards, this can actually hurt your Pinterest ranking. Instead, focus on creating pins for specific pages or blog posts that are relevant to each board's theme. This not only helps Pinterest understand your content better, but it also ensures that your pins are more targeted and relevant to your audience.

Mistake #3:

Idea Pins Actually Delay Distribution of All Your Pins While Idea Pins (formerly called Story Pins) are a great way to showcase your brand, they can actually hurt the distribution of your regular pins if you rely on them too heavily. This is because idea pins are a thing of the past. If you've already started your pinterest journey I would be sure to remove or hide ( in a secret board) all current Idea pins on your page.

Mistake #4:

There are Actually 3 Levels of Keywords (And Specific Areas to Use Each Level of Keyword) Keywords are essential for your Pinterest success, but did you know that there are actually 3 levels of keywords that you should be using? These include broad keywords (e.g., "beauty tips"), niche keywords (e.g., "natural beauty tips"), and long-tail keywords (e.g., "natural beauty tips for sensitive skin"). To make the most of your keywords, be sure to add them to your pin titles, descriptions, boards, and even your profile.

Mistake #5:

Pinterest Favors FRESH Pins (Meaning Image - Title and Description All Being Fresh) We've touched on this already, but it's worth repeating - Pinterest is all about fresh content! This means creating new pins regularly with fresh images, titles, and descriptions. Don't simply re-pin old content or spread the same pin across all your pinterest boards but instead focus on refreshing your existing content with new graphics, titles, and descriptions that are relevant to your audience.

There you have it - the top 5 mistakes to avoid for Pinterest success!

By following these tips, you'll be well on your way to creating a successful Pinterest strategy that drives traffic to your website, builds your brand, and connects you with your ideal audience. Happy pinning!

Feeling overwhelmed by doing everything yourself?

If you don't have time to manage your Pinterest account and need help from a Pinterest Manager, check out this link.